is a next generation brand safety tool that helps you to control what sites will your ads appear at.
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Syntax is based on Neticle's pioneering natural language processing technology detects the presence of tone and intent modifying factors, which can lead other - purely keyword based - brand safety systems astray, when identifying the presence of certain categories or their hazard levels.
Syntax recognizes accents and dialects that can impact the way texts are interpreted.
Our roots in Central Europe have driven us to provide a wider support for the unique and varied language scene of Central and Eastern European languages, that global providers lack the field experience with.
Syntax gives detailed URL lists allowing you to examine and analyze what media partners provide the best fit for your messaging.
Using the Media Intelligence interface our clients can not only monitor the content that their ads appear on, but can also check the rationale behind the categorization, providing full transparency and the ability to give feedback and tailor the service to their own requirements.
Syntax not only detects the presence of categories, but also grades the context and intent of the articles, allowing users to block categories differentially in cases of negative, neutral or positive mentions.
