Syntax is designed to proactively examine web contents to enable targeting safe environment, avoiding inappropriate association of branding and content.
Based on the data from Syntax system, the highest number of risky content appears on pages that publishes the most articles. However, pages with more focused but less contet have a higher proportion of risky content.
Syntax software has been developed in collaboration with the text analysis company, called Neticle, filters all the online articles published in Hungarian in 12 categories.
Based on the data obtained from the Hungarian developed brand safety system called Syntax, it become clear which sites are safe or less safe.
Syntax's plug-in brand safety module can be used by any compatible ad server system. There is no need to switch servers or run the service through third parties.
Using the Media Intelligence interface our clients can not only monitor the content that their ads appear on, but can also check the rationale behind the categorization, providing full transparency and the ability to give feedback and tailor the service to their own requirements.
Syntax is based on Neticle's pioneering natural language processing technology detects the presence of tone and intent modifying factors, which can lead other - purely keyword based - brand safety systems astray, when identifying the presence of certain categories or their hazard levels.
Our roots in Central Europe have driven us to provide a wider support for the unique and varied language scene of Northern and Central European languages, that global providers lack the field experience with.
Syntax recognizes accents and dialects that can impact the way texts are interpreted.
Syntax gives detailed URL lists allowing you to examine and analyze what media partners provide the best fit for your messaging.
Syntax not only detects the presence of categories, but also grades the context and intent of the articles, allowing users to block categories differentially in cases of negative, neutral or positive mentions.
Most current brand safety systems utilize blocking to achieve brand safety. In practice this means the system will scan the URL after that bid has been made and if it finds incompatible content, it will block the ad from being displayed (being replaced by a blank banner or similar).
Let’s keep in touch! Our pricing method depends on different company related factors, so don’t be afraid to ask for calculation for your specific needs.