Syntax

A next generation brand safety tool that helps you control what sites your ads appear at.

Contextual intelligence
Brand safety first and contextual targeting is a plus.

What clients say

In the trade sector, a good relationship with consumer is extremely important, which is why we invest in brand safety. With Syntax, we know that our brand is in safe hands.
Dávid Janó - Deputy Director of Marketing - SPAR Hungary Kft.
The following years will bring radical changes in planning of digital campaigns, as technologies of third-party cookies are being phased out in line with the strict regulation. This is a massive opportunity for brands to redesign their campaigns and consider contextual advertising solutions.
Kinga Incze - CEO & Founder - Whitereport
Brand safety is now essential for every company. The knowledge of Syntax in the field of local market and technology helps us remain faithful to our brand values.
Zsófia Bánhegyi - Director of marketing and communication - Hungarian National Lottery
spar logowhiteportsingularity

Features

No data server obligation

Syntax's plug-in brand safety module can be used by any compatible ad server system. There is no need to switch servers or run the service through third parties.

Transparent analysis

Using the Media Intelligence interface our clients can not only monitor the content that their ads appear on, but can also check the rationale behind the categorization, providing full transparency and the ability to give feedback and tailor the service to their own requirements.

Leonard: Hey, Penny. How's work?
Penny: Great! I hope I'm a waitress at the Cheesecake Factory for my whole life!
Sheldon: Was that sarcasm?
Penny: No.
Sheldon: Was that sarcasm?
Penny: Yes.
— "The Financial Permeability", Season 2, The Big Bang Theory

Recognition of irony and sarcasm

Syntax is based on Neticle's pioneering natural language processing technology detects the presence of tone and intent modifying factors, which can lead other - purely keyword based - brand safety systems astray, when identifying the presence of certain categories or their hazard levels.

deutsch
slovenský
polski
hrvatski
magyar
română
norsk
dansk
svenska

Northern and Central European language focus

Our roots in Central Europe have driven us to provide a wider support for the unique and varied language scene of Northern and Central European languages, that global providers lack the field experience with.

Accent and dialect recognition

Syntax recognizes accents and dialects that can impact the way texts are interpreted.

Á
À
Â
Ä
Æ
Ã
É
È
Ê
Ë
Ę
Ė
Í
Ì
Î
Ï
Į
Ī

Full URL list

Syntax gives detailed URL lists allowing you to examine and analyze what media partners provide the best fit for your messaging.

Accidents and Death
moderate
Crime
low
Hate speach
high
Pornography
moderate
Cursing
moderate
Disasters and Pandemics
low

Grading content

Syntax not only detects the presence of categories, but also grades the context and intent of the articles, allowing users to block categories differentially in cases of negative, neutral or positive mentions.

Budget efficient

Most current brand safety systems utilize blocking to achieve brand safety. In practice this means the system will scan the URL after that bid has been made and if it finds incompatible content, it will block the ad from being displayed (being replaced by a blank banner or similar).

Cooperation models

Feeling interested?

Let’s keep in touch! Our pricing method depends on different company related factors, so don’t be afraid to ask for calculation for your specific needs.