A next generation brand safety tool that helps you control what sites your ads appear at.
What clients say
Press release
IAB Hungary
Syntax is designed to proactively examine web contents to enable targeting safe environment, avoiding inappropriate association of branding and content.
MMOnline
Based on the data from Syntax system, the highest number of risky content appears on pages that publishes the most articles. However, pages with more focused but less contet have a higher proportion of risky content.
Kreatív
Syntax software has been developed in collaboration with the text analysis company, called Neticle, filters all the online articles published in Hungarian in 12 categories.
Okosipar
Based on the data obtained from the Hungarian developed brand safety system called Syntax, it become clear which sites are safe or less safe.
Features
No data server obligation
Syntax's plug-in brand safety module can be used by any compatible ad server system. There is no need to switch servers or run the service through third parties.
Transparent analysis
Using the Media Intelligence interface our clients can not only monitor the content that their ads appear on, but can also check the rationale behind the categorization, providing full transparency and the ability to give feedback and tailor the service to their own requirements.
Recognition of irony and sarcasm
Syntax is based on Neticle's pioneering natural language processing technology detects the presence of tone and intent modifying factors, which can lead other - purely keyword based - brand safety systems astray, when identifying the presence of certain categories or their hazard levels.
Northern and Central European language focus
Our roots in Central Europe have driven us to provide a wider support for the unique and varied language scene of Northern and Central European languages, that global providers lack the field experience with.
Accent and dialect recognition
Syntax recognizes accents and dialects that can impact the way texts are interpreted.
Full URL list
Syntax gives detailed URL lists allowing you to examine and analyze what media partners provide the best fit for your messaging.
Grading content
Syntax not only detects the presence of categories, but also grades the context and intent of the articles, allowing users to block categories differentially in cases of negative, neutral or positive mentions.
Budget efficient
Most current brand safety systems utilize blocking to achieve brand safety. In practice this means the system will scan the URL after that bid has been made and if it finds incompatible content, it will block the ad from being displayed (being replaced by a blank banner or similar).
Cooperation models
Feeling interested?
Let’s keep in touch! Our pricing method depends on different company related factors, so don’t be afraid to ask for calculation for your specific needs.
